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AUDIENCE RESEARCH

QUESTIONNAIRES

For our audience research, I  created a questionnaire that we handed out to 15 males and females of varied ages. This enabled us to obtain information on their own ideas and reactions, allowing us to later compare these to our own and to inspire our music video. We asked the following questions:

  • Which gender are you?

  • How old are you?

  • How many music videos do you watch weekly? (multiple choice)

  • How many music videos do you watch all the way through? (multiple choice)

  • What is your favourite genre of music? (multiple choice)

  • What type of music video would you expect to see in an indie genre? (multiple choice)

  • Do you expect to see the performer/artist to appear in the video? (multiple choice)

  • What theme do you expect to see in an indie music video? (multiple choice)

  • Do you expect the video to be minimalistic or extravagant? (multiple choice)

  • Who is your favourite indie artist/band?

After gathering our audience research, I took the results and created them into pie charts.

QUESTIONNAIRES MADE BY NAOMI BELSHAM

PIE CHARTS

PIE CHARTS MADE BY NAOMI BELSHAM

Amy and I made a focus group and decided to ask them questions about the indie genre and the song that we have chosen to use. The 7 students were aged between 16-18 to see what their reactions would be to the song. We asked them a total of 4 questions, this included: 

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  1. What genre would you allocate this track?

  2. What would you expect to see in the music video?

  3. What audience do you feel that this would appeal to?

  4. What colours would you expect to see on the digipack?

FOCUS GROUP

FOCUS GROUP MADE AND EDITED BY AMY ERKIN

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