WHAT IS A MUSIC VIDEO?
A music video is a combination of both song and visual imagery to entertain its genres target audience and promote the artist and the track itself.
A music video is...
There are 4 different typologies of music video, which include...
Narrative:
Where the video is based around some form of story, with either actors and actresses taking part in telling the story, or the artists themselves playing some role to match the song.
Conceptual:
Where the video is based upon some concept or idea to bring together one or multiple meanings, making the audience think a bringing together form of symbolism.
Performance:
Where the performer/s are seen performing the song, dancing, playing instruments etc. This typology is usually seen within rock, indie and alternative songs to show the raw talent the artists possesses.
Hybrid:
Often a music video can combine traits and conventions within the categories of narrative, performance and conceptual to create something different and original- this is called a hybrid.
"Music Videos are not primarily a commodity form but a promotional one"
- Andrew Goodwin - 1992.
This quote from Goodwin links to what a music video is all about, suggesting that the reasons of making a music video is not necessarily needed, but to further promote that particular track as well as the artists social status.