LANA DEL REY - BORN TO DIE
Mise En Scene
Within this magazine advert of Lana Del Rey there is high key lighting used, to emphasise and connote how flawless and confident she is. The use of having the red lips connotes sex, love, passion and also danger, apart from the red lip the rest of her make up is fairly natural. The white/baby pink shirt connotes innocence and purity. Although this is contrasted through the
gold hoop earrings, connoting that she has a rebellious side. The setting is hardly shown but it looks like an abandoned area, which is conventional for the indie genre. The blocking used within the advert focuses solely on Lana Del Rey herself showing that she is the most important thing in the advert.
Camera Work
The mid shot is used to show the importance of the artist. There is also a slight low angle looking up at Lana herself. The eye contact is also very important as she is looking
straight down into the camera lense, creating a connection with the audience. Her pose is very strong and confident, the pose also makes the advert more personal for the audience showing her facial expression, and helps the audience escape for a moment from their everyday life (uses of gratification - diversion)
Typography and Font
Sans serif font is used for the artists name and album name connoting professional and simple aesthetic. However serif font is used on 'Album out 30th January' and 3 songs which are included in the album,connoting a feminine approach, contrasting with the
bold and simple sans serif font. The white used for 'Lana Del Rey' again connotes purity and virginity, contrasted with the light blue, which connotes masculinity. By using smaller font for the straplines it shows that they are not as important as Lana herself, this is often done when creating magazine adverts and digipaks.
Layout
The image is composed to follow the audience's natural line of sight, making the image and advert appeal to them. The position of the artists name at the top emphasise how important
the artist is. She is also partly overlaid over the typography of her name showing that the photo of her is secondly important then leading to the album name which is least important but still put emphasis on by being in big sans serif font.
